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Whether you’re a seasoned fashionista or are just starting to embrace your interest in fashion, you’ve gotta learn (or be refreshed in) the fundamentals of good style. Luckily for us, Fashion Societe is an amazing business, dedicated to arming you with the knowledge you need to look and feel your absolute best. I sat down with Cathy Berger, the founder of Fashion Societe to dish about her inspirations, her love of style, and her mission to bring the best kept industry secrets to the rest of us!
Style Weekly: What made you decide to start this company? What would you say its mission is?
Fashion Societe: The idea for FS began in Singapore when I realized that the fashion obsession women have applies to all ages. I was virtually outpaced by my grandmother on these trips—all she wanted to do was shop till we dropped! The truth is there are not enough ways to satisfy our desire to look great, want new clothes, and keep our appearance looking as fresh and attractive as we can.
The head-turning reaction that certain women get through their sense of style is something I always admire. My grandmother’s passion inspired me to examine the science of what makes a woman’s image beautiful, and how to break it down into a group of necessary topics. After many years of study at some of the finest NY schools and recruiting the best of the best from the AICI and other fashion authorities to teach, I present informative and fun education opportunities to women who seriously want to explore professional techniques to look their best.
SW: You started two years, ago, just as the recession was getting worse. What made you decide to start a business then, and how did you ensure its survival.
FS: The stock market was my mainstay before I started Fashion Societe. When the downturn started I decided to go full force into making my lifelong dream a reality. I built it as the economy deteriorated, and I hope to see the company’s “heel height” if you will—rise from Ferragamo flat status to Christian Louboutin stilettos as the consumer gets back on her feet!
SW: You offer amazing classes on topics ranging from how to dress for your body type to beauty fundamentals, to lingerie basics. What kind of new classes can we expect to see in the future?
FS: The Vintage Master Style Class will be offered again in the fall; The Saks Fifth Avenue Fall Fashion event will be our first event in Suffolk county. It is scheduled for August 19th, 2010.
SW: As a participant in one of your classes, what could I expect to learn?
FS: Fashion Societé is a fabulously practical concept in hands-on self-improvement. Our organization offers live, state-of-the-art Fashion & Beauty events for women who look to seriously learn about looking their best. The educational seminars and events are geared toward women ages 25 to 125. Our attendees enjoy interactive participation and personalized attention.
Our team of 8 presenters are industry leaders, specifically trained in his or her field. Most are certified or prominent authors in their related subject. If desired, private consultations can be arranged afterwards. Some seminars offer related items for sale from revolutionary new lines. Basically you could learn any and everything from strategic ways to plan your wardrobe, which colors are most flattering, and how to change your hairstyle to best highlight your face shape skin tone.
SW: What do you love most about what you do?
I love when the audience tells me how much their mind has opened because of what they have just learned. I love to hear them say that they intend to break old, bad habits and start using their new techniques!!
If you want more Fashion Societe, check out their website for the summer class schedule, and Style Weekly readers get a $5 discount off the registration fee!